Define Your Message, Pick a Color Scheme and Fonts, Create Logo | Ep 005

If you run a business, or want to run a business, welcome to The Business Project Podcast!
In this episode we cover:
DEFINE YOUR MESSAGE:
- how do you want people to feel about your business (colors, fonts, smells, furniture style, music, lighting.
- slogan - come up with a good slogan
- your customers in mind and not yourself

COLOR SCHEME:
- 3 colors at most
- 2 fonts
- consistent
- create a branding guide (define a branding guide)

LOGO:
- you get what you pay for
- the most important branding tool that you have
- want quality files (.png, .pdf, .svg, .jpg)
- needs to be versatile for print, clothing and online

Helpful resources mentioned in this video:
VIDEOS FOR GROWTH AS A BUSINESS OWNER
https://thebusinessproject.com/rooted...

5 THINGS YOU CAN DO TO GET CUSTOMERS FOR $0
https://thebusinessproject.com/5-mark...

CFD Services Inc - Consulting, Bookkeeping, Payroll, Taxes
https://www.cfdservicesinc.com